How Africa’s Silicon Savannah became an online Vegas

Evoz Tech

Other companies followed SportPesa’s lead. Hempstone Ngare, a former radio reporter hired in 2017 to manage social media for one of the company’s competitors, recalls a period of especially aggressive marketing: billboards placed across the country, “good-looking ladies” offering T-shirts in exchange for sign-ups, unsolicited text messages, and Ngare’s own […]